Why digital marketing is importing for business?


digital marketing



 Lets go through some facts about digital marketing,

Before digital marketing revolution business do their marketing in traditional way such as Ads in newspaper , banners, hoardings and mostly on television .But new generation doesn't use these platforms as compare to last generation. New generation use internet and different  social media platforms such as fb, instagram , twitter, etc.

Now a days there are  more than 3.9 billion internet users, 1.3 billion websites, and 2.1 billion Facebook users in the world and still counting….  and digital marketing industry is 68 billion doller industry  and growing rapidly .

In India there are 60 crores + user already using internet and 69% user search on internet before buying product , 71% user's purchasing is influenced by social media So that's why digital marketing is become requirement of every business which is big or small .   

Basically businesses  can market their products or services  on different  platforms such as websites , blog, google map, social media ,google search, videos. And you can use perticular platform for your product or service. For eg. on LinkedIn we can target businesses or on Instagram  targeted youth ,etc.

Digital marketing key advantages over the traditional way of marketing – trackable, budget friendly, reach and engagement.

1. We can easily track and do analysis:

Do you know, that whatever you do on the internet, from browsing websites, to signing up , every search, every click, everything gets recorded and we can use these data for target right kind of audience. 

2. Engagement: 

 You can also interact with a wider audience, meaning you can do more than just sell. you can easily share your product's  benefits and build trust on customer. 

3. Reach: 

In offline you can sell your products to limited amount of audience but in online you can sell all over the world for eg. Amazon . In this way you can grow your business faster then offline.

4. Budget friendly:

In offline marketing business required lots of money to market their product but in online business can start marketing their product with cheapest price on facebook you can run ads with just 500 rs. And market your product to right audience.

In this way you can competite with your competitors with small amount of money .

If you want know more about digital marketing click on : digital marketing



Location: Pune, Maharashtra, India

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